J.J., a former journalist for Harper’s Bazaar, WSJ, and *Wallpaper, integrates her deeply personal spiritual practice into her work, establishing La DoubleJ as a brand that connects the sartorial and spiritual self. Founded in 2015, La DoubleJ celebrates the best of made-in-Italy craftsmanship with a maximalist flair from its Milan home. Initially launched as a shoppable online magazine featuring J.J.’s vintage treasures, the brand has evolved into a full lifestyle label that cultivates joy inside and out. Trained in Theta Healing, the Ancient Egyptian Mystery School, and yin yoga, J.J. curates immersive, multi-day restoration retreats, championing Italy’s craftspeople and a community of spirit-loving women.